Think With Google
Customer-Centric Design Through Deep User Research
Branded content walks a fine line between genuine value and marketing agenda. Think With Google succeeds by putting marketers' real needs first—an approach that required extensive stakeholder interviews and user research to understand how marketing professionals actually consume and apply data insights.
User Research & Stakeholder Engagement
I led comprehensive research including stakeholder interviews, competitive analysis, and user testing to understand marketer behavior. This research revealed that traditional data presentation wasn't actionable—marketers needed tools that connected insights directly to strategic decisions.
Strategic Product Innovation
This user-centered approach led to breakthrough tools like the Data Gallery (Product Hunt's "Product of the Day") and the Customer Journey for Online Purchase tool (featured in The Economist). Each solution emerged from deep customer understanding rather than assumption.
“Thanks to new digital tools, marketing is no longer voodoo.”
— The Economist
My role:
Conducted extensive user interviews with marketing professionals
Evolved data visualization strategy based on user behavior insights
Established editorial strategy and user journey optimization through iterative testing
