Hi. Oi. Hola.
My approach centers on translating complex business challenges into cohesive user experiences that scale across diverse stakeholder groups. At Motherbrain, I've architected design systems that unify experiences across EQT's business lines while conducting extensive user research with investment professionals and portfolio company leaders to drive product innovation.
Previously, I've built and scaled design-focused teams at high-growth technology companies, including Samsara (logistics technology), Google (hardware and AI software for Nest), and Huge (global design consultancy). Throughout my career, I've managed globally distributed teams across locations including California, New York, London, Taipei, São Paulo, Rio de Janeiro, and Bogotá. My experience spans from hands-on prototyping to strategic planning and team development, with a particular focus on products that leverage AI and automation.
I'm naturally drawn to complex challenges where design can bridge business strategy with user experience, taking a pragmatic approach to create solutions that work across different audiences and technical constraints.
Beyond my professional work, I contribute to Plataforma Impact, a social project in Brazil that provides technology education and career opportunities for young adults from favelas.
A few things I believe
“Everything is vague to a degree you do not realize till you have tried to make it precise.”
— Bertrand Russell
“We don't see things as they are, we see things as we are.”
— Anaïs Nin
“Give a good idea to a mediocre team, and they will find a way to screw it up. Give a mediocre idea to a good team, and they will find a way to make it better.”
— Ed Catmull
“When art critics get together, they talk about Form and Structure and Meaning. When painters get together, they talk about where you can buy cheap turpentine.”
— Picasso
“Hierarchical systems evolve from the bottom up. The purpose of the upper layers of the hierarchy is to serve the purposes of the lower layers.”
— Donella H. Meadows
“I believe order is better than chaos, creation better than destruction. I prefer gentleness to violence, forgiveness to vendetta. On the whole I think that knowledge is preferable to ignorance, and I am sure that human sympathy is more valuable than ideology. I believe that in spite of the recent triumphs of science, men haven't changed much in the last two thousand years; and in consequence we must try to learn from history.”
—Kenneth Clark, Civilisation (this is a great book, based on a BBC series from 1969, and all episodes are available on YouTube)